One embodiment of the current invention is a technique for selling a wedding dress which includes also selling a PPG that is substantially similar to the top portion of the dress. Another embodiment of the invention is a method of selling wedding dresses to retailers which includes also selling PPGs that are substantially like the top portions of the dresses. Another embodiment of the invention is a technique of selling wedding gowns to brides-to-be that includes selling a PPG that’s substantially similar to the top portion of the dress. A bride-to-be then may use the PPG as she decides on hair and makeup in addition to what jewelry would best coordinate with her dress style.
Signaled through the familiar notes of Wagner’s Bridal Chorus, or perhaps a sudden fanfare of Clarke’s Trumpet Voluntary, the guests rise and all eyes are focused on the rear of the area. This is actually the moment the story book that little girls imagine comes true. It is the beginning of “happily ever after”.
Whether she’s wearing a chic and complicated silk sheath or perhaps an extravagant Cinderella-like ball gown, the moment a bride makes her entrance is truly the most beautiful moment in her life. This moment does not occur because the bride opened her closet door, threw on the very first thing she may find, and pulled her hair in a scrunchy. Generally, it takes weeks as well as months of preparation.
Why does it take so long to prepare for such a brief moment? Most would agree that it is by pointing out dress. The bride’s initial step is not down the aisle, but is instead into a bridal salon. After trying on several gowns, oohing and aahing, and maybe even shedding a sentimental tear or two, the “perfect” dress is finally selected. When the dress is picked, that is where it starts. The bride still requires a veil or any other hairpiece. She needs to choose shoes. She needs to choose the ideal bits of jewelry to coordinate using the dress. She needs to pick a hairstyle, and many likely have her hair stylist practice the style to make sure that it is “just right.” She needs to find undergarments which will make everything lie smoothly without having to be visible. She could also need to make certain her makeup will perfectly coordinate with the fabric of the dress, and ensure that she does not have any strange looking tan lines.
One of the problems that so many women encounter after selecting the “perfect” dress is that it may be months before she is able to accept dress home. This can result in the preparing and purchasing of all the items which accompany the dress difficult, because the dress cannot easily be brought along to coordinate things. It might even be the situation the bride purchases her dress in one physical location while living in another location, possibly not really exactly the same state. In that case while she gathers another items, she wouldn’t even be able to “visit” her dress or perhaps a sample show room dress to ensure things truly coordinate.